Designing Suitable Model Service Marketing in the Export for Handmade Carpet Industry in East Azarbaijan Province of Tabriz
Document Type : Scientific research
Author
PhD student of Strategic Management, Tabriz University, Tabriz, Iran
Abstract
The main goal of this research is to design a productivity measurement model in the province's dairy industries, which has been qualitatively implemented using an approach based on database theorizing. Semi-structured interviews were used to collect information, and data analysis was done using the Strauss and Corbin method and the paradigm model. Sampling was done theoretically and with the benefit of targeted (judgmental) techniques and in the form of a snowball based on the interview of experts who had more than 15 years of experience and had a master's degree or higher, or in productivity in the scientific and research field had experience and expertise in this research, 18 people were considered as participants. The research data was collected by interview method and continued until reaching the theoretical saturation of the interview with the research sample. The results of the analysis of the data obtained from the interviews during the process of open, central, and selective coding led to the creation of a data foundation theory in the field of dairy industry productivity measurement. became. The model designed in this research includes effective dimensions and components, causal, background, mediating conditions, and constituent elements that show the central phenomenon, consequences, and strategies for the implementation of the general policy.
Keywords
Subjects
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Volume 1, Issue 2 - Serial Number 2
Autumn 2023Pages 136-165
- Receive Date 06 December 2023
- Revise Date 14 December 2023
- Accept Date 20 December 2023