Afrasiabi, Mina; Mashbaki, Asghar and Mansouri, Fereshte (2018). Investigating the effect of using hidden advertisements on customers' purchase intention based on the moderating role of gender demographic variable and brand reputation variable, Shahid University Scientific Research Quarterly, Year 25, Volume 15, Number 11.
Aghili, Seydohid and Qasim Zadeh, Morteza (2015). Social media, what they are, functions, Journal of Social Development Studies of Iran, Volume 8, Number 1 (Series 29), pp. 21-36.
Ahadi, Pari and Sabrian, Fatemeh (2021). A comparative study of the effect of using content marketing in social networks and traditional marketing on consumer behavior, consumer behavior studies, eighth volume, second issue, pp. 199-215.
Arman, Mani and Javedfar, Mohabbate (2016). The role of social media marketing activities in the development of brand equity, Journal of Development and Transformation Management, special issue, 191-202.
Azadfeda, Shiva; Drodian, Ali-Asghar and Zamani-Dadane, Shaho (2021). The effect of marketing based on social networks on customers' intention to purchase sports brand products with the mediating role of brand image and brand fascination, Communication Management in Sports Media, Year 8, Number 4, Series 32, pp. 31-46.
Balakrishnan,Bamini KPD. Dahnil,Mohd Irwan & Yi,Wong Jiunn (2014). The Impact of Social Media Marketing Medium Toward Purchase Intention and Brand Loyalty Among Generation. Y. Procedia - Social and Behavioral Sciences 148 (2014) 177 – 185.
Chang,H.H, Chen,S.W. (2008). »The impact of online store environment cues on purchase intshtion: Trust and perceived risk as a mediator, online information review«, 32(6).
Chun, J. & Lee M. (2016). ‘Increasing Individuals' Involvement and WOM Intention on Social Networking Sites: Content Matters’, Computers in Human Behavior, 60, pp. 223-232.
Dehdashti Shahrokh, Zohra and Danesh Parvor, Mitra (2021). A model of consumer buying behavior in social networks for the clothing industry, Smart Business Management Studies, Year 10, No. 37, pp. 297-346.
Dehdashti-Shahrukh, Zahra; Tabesh-Moghadam, Mohammad and Fatah-Nasserabad, Sajjad (2021). The model of influencing customer's word of mouth advertising on purchase intention in social networks, Consumer Behavior Studies, Volume 8, Number 4, pp. 160-190.
Deshti, Mohammad; Mohammadi, Hossein-Ali and Dabbi-Firouzjah, Javad (2021). The role of social media marketing on the purchase intention and loyalty of customers of sports entertainment centers based on the theory of use and satisfaction, applied research in sports management, 10th year, number 3 (39 consecutive), pp. 23-34.
Firuzian, Fereshteh; Bahrul Uloom, Hassan and Dehghanpouri, Hourieh (2020). The effect of social media marketing on the special value and repurchasing intention of sports store customers, Quarterly Journal of Sports Sponsorship, Management and Marketing Research, Volume 1, Issue 2, pp. 149-174.
Gautam, V., Sharma, V. (2017). The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands. Journal of Promotion Management, 23(6), 872-888.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841.
Haji Lo, Sajjad (2014). The effect of brand social power on customer purchase (Digi Kala Company), Master's Thesis, Marketing Management Department, Shahid Beheshti University School of Management and Accounting
Johnen, M., Schnittka, O. (2019). When pushing back is good: The effectiveness of brand responses to social media complaints. Journal of the Academy of Marketing Science, 1–21.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business horizons, 53(1), 59-68.
López, M., Sicilia, M., & Moyeda-Carabaza, A. A. (2017). Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness. Internet Research, 27(1), 21-51.
Mohammadi, Massoud (2016), Investigating the effect of social media marketing programs on brand attitude and consumer purchase intention in the online retail industry: a case study of Bamilo online store, Kharazmi University, Master of Business Administration thesis, Marketing major.
Rahim Niya, Fariborz; Ramezani, Youssef and Zargaran, Sahar (2019). The effect of user interaction in social media on purchase intention through attitude towards the brand and subjective norms, scientific-research quarterly of modern marketing research, ninth year, first issue, serial number (34), pp. 23-52.
Saifullahi, Nasser and Eskandari, Nader (2021). Social media marketing and consumer purchase intention: mediation of brand image and awareness, Consumer Behavior Studies, 8(3), 199-220.
Schiffman, L.G., Kanuk, L.L. (2007). Consumer Behavior, ninth ed. Prentice-Hall Inc, NJ.
Yadav, M & Rahman, Z. (2017). Measuring Consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. journal homepage:Journal of Telematics and Informatics, 34(7) , 1294-1307.
)