Ahanchian, M.R. & Sharif, M.R. (2014). Consumer behavior in the Iranian market: A cultural approach. Iranian journal of management studies, 8(3), 367-385
Balasubramanian, S. K. (1994). Beyond advertising and publicity: Hybrid messages and public policy issues. Journal of Advertising, 23(4), 29-46.
Balasubramanian, S. K., Karrh, J. A., & Patwardhan, H. (2006). Audience response to product placements: An integrative framework and future research agenda. Journal of Advertising, 35(3), 115-141.
Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017). "This post is sponsored": Effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38, 82-92.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
Campbell, C., & Marks, L. J. (2015). Good native advertising isn't a secret. Business Horizons, 58(6), 599-606.
Carroll, A. B., & Buchholtz, A. K. (2014). Business and society: Ethics, sustainability, and stakeholder management. Nelson Education.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation, and practice. Pearson UK.
Chaffey, D., & Smith, P. R. (2013). Digital marketing excellence: Planning, optimizing, and integrating online marketing. Routledge.
Chernev, A. (2018). Strategic Marketing Management. Cerebellum Press.
Dahlen, M., & Lange, F. (2019). A disaster is a terrible thing to waste: The role of impostor content in experiential advertising. Journal of Advertising Research.
Dahlen, M., Lange, F., & Smith, T. (2016). Marketing communications: A brand narrative approach. John Wiley & Sons.
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828.
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1-7.
Eagle, L., & Dahl, S. (2018). Product placement in old and new media: examining the evidence for concern. Journal of Business Ethics.
Eslami, M., Aleyasen, A., Karahalios, K., Hamilton, K., & Sandvig, C. (2016 [2016]). First I "like" it, then I hide it: Folk theories of social feeds. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 2371-2382).
Field, A. (2018). Discovering statistics using IBM SPSS statistics (5th ed.). SAGE.
Fill, C., & Turnbull, S. L. (2016). Marketing communications: Interactivity, communities and content. Pearson UK.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2015). Multivariate data analysis (7th ed.). Pearson.
Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your social media marketing? MIT Sloan Management Review.
Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: marketers' perceptions of best practice. Journal of research in interactive marketing.
Jalilvand, M. R., & Samiei, N. (2012 [2012]). The impact of electronic word of mouth on a tourism destination choice. Internet Research.
Kaplan, A. M. (2016). Social media marketing in a post-GDPR world. Journal of Interactive Marketing, 41, 63-70.
Kaplan, A. M., & Haenlein, M. (2020). Rulers of the world, unite! The challenges and opportunities of artificial intelligence. Business Horizons, 63(1), 37-50.
Kawulich, B. B. (2005). Participant observation as a data collection method. Forum: Qualitative Social Research, 6(2), Art. 43.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.
Kumar, V., & Mirchandani, R. (2012). Increasing the ROI of social media marketing. MIT Sloan Management Review, 54(1), 55-61.
Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2011). Undervalued or overvalued customers: Capturing total customer engagement value. Journal of Service Research, 13(3), 297-310.
Labrecque, L. I., vor dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). Consumer power: Evolution in the digital age. Journal of Interactive Marketing, 27(4), 257-269.
Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing.
Newell, S., & Marabelli, M. (2015). Strategic opportunities (and challenges) of algorithmic decision-making: A call for action on the long-term societal effects of 'datification'. The Journal of Strategic Information Systems, 24(1), 3-14.
Okazaki, S., & Taylor, C. R. (2013). Social media and international advertising: theoretical challenges and future directions. International Marketing Review.
Provost, F., & Fawcett, T. (2013). Data science for business. O'Reilly Media, Inc.
Roesler, P. (2015). Ad-blocking is becoming a real threat to advertisers. Inc.
Roozen, I., Dens, N., & Pelsmacker, P. (2017). Advertising in a changing marketing landscape: How societal evolutions in western Europe change advertising practices and research. Journal of Advertising Research, 57(4), 412-425.
Rosenkrans, G. (2019). The banner blindness conundrum. Marketing Week.
Ryan, D. (2016). Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page Publishers.
Ryan, D., & Jones, C. (2009). Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page Publishers.
Saunders, M., Lewis, P., & Thornhill, A. (2018). Research methods for business students (8th ed.). Pearson Education Limited.
Shah, D., Rust, R. T., Parasuraman, A., Staelin, R., & Day, G. S. (2012). The path to customer centricity. Journal of Service Research, 9(2), 113-124.
Sheth, J. N., & Sisodia, R. S. (1999). Revisiting marketing's lawlike generalizations. Journal of the Academy of Marketing Science, 27(1), 71-87.
Sheth, J. N., & Solomon, M. R. (2014). Extending the two-stage information search model: The role of search complexity. Journal of Business Research.
Sivarajah, U., Kamal, M. M., Irani, Z., & Weerakkody, V. (2017). Critical analysis of Big Data challenges and analytical methods. Journal of Business Research, 70, 263-286.
Smith, K. T. (2017). Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic Marketing.
Taddeo, M., & Floridi, L. (2018). How AI can be a force for good. Science.
Teddlie, C., & Yu, F. (2007). Mixed methods sampling: A typology with examples. Journal of mixed methods research, 1(1), 77-100.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703-708.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2017). Digital marketing and social media: Why bother? Business Horizons.
Xu, Z., Zhang, D., & Wan, D. (2019). How does artificial intelligence (AI) influence decision making? The role of marketing in the era of AI. International Journal of Research in Marketing, 36(4), 506-522.
